CorporateLink provides trouble-shooting crisis communications services to clients in different trades.
A crisis communications programme is aimed to prepare the management of a company to be alert of the early warning signals of a crisis and, in the event of a crisis, to execute swift and decisive action to contain the impact of a crisis.
About the programme │Experience
- Discovery due diligence
- Interview senior management & related parties
- Identify key possible crisis
- Prepare possible media/public reaction to the designed crisis scenario
- Design a crisis scenario for mock-up drill
- Crisis communications training with simulated scenario
- Design role-play programme, including ambush interview
- Discuss crisis communications ground rules
- Division of labour among the company management in a crisis
- Arrange venue set-up
- Conduct crisis training with audio and visual aids
- Prepare critique and review performance
- Crisis communications manual (Draft and prepare relevant procedures)
- Definition of crisis
- A list of target audience in a crisis communications plan
- Signal detection mechanism
- Who and when to trigger a crisis communications plan
- Identify crisis management team and define roles of team members
- Crisis communications ground rules
- List of scenarios
- Post-event evaluation
- Action checklist and log sheets